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Ahead of the General Elections, MySpace, the premier social portal is giving the Indian youth a platform to voice the issues that concern them through its initiative- ‘India Fights Back’. This April, MySpace ‘India Fights Back’ has associated with eminent youth leader Priya Dutt on http://www.myspace.com/indiafightsback to raise awareness amongst the youth about the difference that each vote makes to the bigger picture.

Launched in late 2008, MySpace ‘India Fights Back’ has continually facilitated freedom of expression and aspires to steadily create a movement that brings about a positive change amongst the youth. Known for being technology savvy, it is Priya Dutt’s endeavour to use this medium to trigger the need for a better India amongst the youth and educate them about the importance of voting!

Ms. Dutt will interface with the youth on MySpace 'India Fights Back' using photos, audio, text & even video blogs on http://www.myspace.com/indiafightsback . As in a true democracy, the youth would also be able to present and discuss their perceptions with Ms. Dutt about various social issues that need urgent consideration.

Speaking about her association with MySpace ‘India Fights Back’, Priya Dutt says, "The present general election is truly one of the most important milestones for India. With the country going through a radical change in the socio-political scenario, it is every citizen's duty and responsibility to choose, and choose well, for the country. In the present times, India needs a leader who will not only be able to guide us into the future but also strongly sustain development processes. Through my blog on MySpace India Fights Back, I hope to communicate this directly with the generation that will take India into the next steps of progress. I also hope that through this medium I am able to make a difference to the opinions of the youth and that I would be able to gain a perspective into the pertinent issues affecting them."

Commenting on the association, Hari V. Krishnan, Country Manager, MySpace India adds, “MySpace India users have always been expressive, responsible and thoughtful. To help stimulate their potential, we are thrilled to have on board Priya Dutt. She represents the present and future of Indian politics and is a youth icon willing to engage in the democratic debate encouraged on MySpace. We look forward to working with her to spread her message on the need for youth to participate in the political process and influence change.”