Many Mumbaikars participated in the 'First 1000 Steps' March- a joint initiative of The Times of India and Nestle. Konkana, the face of the campaign, flagged off the march from the NCPA to the Air India building at Nariman Point, Mumbai. Malnutrition Awareness is a must. Not just rural areas, a huge percentage of children in urban centres are also malnourished. A recent UNICEF report says that 60% of one lakh children living in slums in urban areas lack essential nutrients.